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PLUS MINUS

Skills

Concepts

Brand Identity

Packaging

Year

Spring 2022

A milk alternative dessert brand provides people with healthier lifestyle, without compromising joyfulness. 

Su Li 001_milk jelly family.jpg

Brand Story

01

Value

Our brand choose to be the industry leader, setting the standard of using non-dairy products. Exceptional food is our way of life.

03

Vision

We welcomes all kinds of consumers with guarantee satisfaction bringing happiness and excitement. And that is not only through the desserts, but also they way they are packaged.

02

Goal

Provide our customers with an unparalleled dessert experiences with selections of different plant-based milk.

04

Mission

The mission for our is more than great food. Above all, we are dedicated to creating a safe, pleasant and gratifying environment for all.

Challenge

When people decide to make a commitment to their health, they need to sacrifice for diet. They can barely enjoy the joyfulness of having sweets and beverages.

Brand Statement

Plus Minus provides alternative milk desserts to health conscious younger generation in a natural environment with a delightful voice. Helping them to feel welcomed, considered and informed.

+ Pick a base
+ Pick a flavor
= Your Drink

Photo Art Directions

Su Li 022_strawberry.jpg
Su Li 019_blueberry.jpg
Su Li 021 1_mango.jpg
Su Li 015 2_peach.jpg
Su Li 017_grape.jpg
Su Li 016_melon.jpg
Su Li 004_accessories.jpg
Su Li 005_cakes.jpg
Su Li 001_milk jelly family.jpg

Branding Applications

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Menu.jpeg
uniform.jpg
uniform front2.jpg
man t-shirt front-2.jpg
store insidewall.jpg
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