PLUS MINUS
Skills
Concepts
Brand Identity
Packaging
Year
Spring 2024
A milk alternative dessert brand provides people with healthier lifestyle, without compromising joyfulness.
Brand Story
01
Value
Our brand choose to be the industry leader, setting the standard of using non-dairy products. Exceptional food is our way of life.
03
Vision
We welcomes all kinds of consumers with guarantee satisfaction bringing happiness and excitement. And that is not only through the desserts, but also they way they are packaged.
02
Goal
Provide our customers with an unparalleled dessert experiences with selections of different plant-based milk.
04
Mission
The mission for our is more than great food. Above all, we are dedicated to creating a safe, pleasant and gratifying environment for all.
Challenge
When people decide to make a commitment to their health, they need to sacrifice for diet. They can barely enjoy the joyfulness of having sweets and beverages.
Brand Statement
Plus Minus provides alternative milk desserts to health conscious younger generation in a natural environment with a delightful voice. Helping them to feel welcomed, considered and informed.
+ Pick a base
Almond Milk
Oat Milk
Soy Milk
Cashew Milk
+ Pick a flavor
Strawberry
Blueberry
Mango
Peach
Grape
Melon
= Your Drink
Almond Milk
Oat Milk
Soy Milk
Cashew Milk
Photo Art Directions
Branding Applications
