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PLUS MINUS

Skills

Brand Storytelling

Brand Identity

Packaging

Year

Spring 2022

A milk alternative dessert brand guides people with healthier lifestyle, without compromising joyfulness. 

Su Li 001_milk jelly family.jpg

When people decide to make a commitment to their health, they need to sacrifice for diet. They can barely enjoy the joyfulness of having sweets and beverages.

Brand Story

01

Value

Our brand choose to be the industry leader, setting the standard of using non-dairy products. Exceptional food is our way of life.

03

Vision

We welcomes all kinds of consumers with guarantee satisfaction bringing happiness and excitement. And that is not only through the desserts, but also they way they are packaged.

02

Goal

Provide our customers with an unparalleled dessert experiences with selections of different plant-based milk.

04

Mission

The mission for our is more than great food. Above all, we are dedicated to creating a safe, pleasant and gratifying environment for all. We nurture the idea that our offerings are universally enjoyed by families and friends, making us part of the life's celebrations and memories.

Value

When people decide to make a commitment to their health, they need to sacrifice for diet. They can barely enjoy the joyfulness of having sweets and beverages. Our brand choose to be the industry leader, setting the standard of using non-dairy products. Exceptional food is our way of life.

2

Goal

Provide our customers with an unparalleled dessert experiences with selections of different plant-based milk.

3

Vision

We welcomes all kinds of consumers with guarantee satisfaction bringing happiness and excitement. And that is not only through the desserts, but also they way they are packaged.

4

Mission

The mission for our is more than great food. Above all, we are dedicated to creating a safe, pleasant and gratifying environment for all. We nurture the idea that our offerings are universally enjoyed by families and friends, making us part of the life's celebrations and memories.

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